
Funding real human to humansupport for British farmers
Carecoins is looking to create the first therapist-led 24/7 helpline for the farming community

Farmers are the backbone of our country.
Producing 39 million tonnes of food per year and keeping us all fed. But farming is in the midst of a mental health crisis.
73% of farmers say that their mental health has deteriorated in the last 12 months, with farmers being twice as likely as the general population to experience depression, and three times as likely to experience anxiety as the general population.
That's why we're creating the UK's first 24/7 mental health helpline for farmers, staffed by qualified therapists

Human to human
Because it hasn't been done like this before.
Many farmer helplines exist, run by dedicated volunteers - and that work matters. But most aren't staffed by fully qualified BACP therapists who have been upskilled in farming.
Carecoins Community is building something different: a future 24/7 farmer support line that is human, therapist-led, and clinically informed.
How it works

Carecoins are simple credits that give you access to the hand-matched therapy, expert-led mental health training and wellbeing support. You only pay for what you use - no wasted budget, no monthly fees, and complete flexibility to access the support you need, through our hand vetted national network of BACP registered therapists.

No farmer should be left speaking to AI in a crisis
Lately there's been an increase in AI therapy as a quick and cheap way to provide frontline mental health support.
While technology certainly has its place in the farming world, farmers needing support at 3am need that human to human warmth, empathy and understanding that real human experience brings. AI can't replicate that, and can do more harm than good.
Our goal is a 24/7 helpline staffed by qualified therapists, who understand farming life and it's many pressures. Giving that expert human to human support whenever and wherever it's needed.

Since 2022 Carecoins has been working closely with the farming community to deliver both mental health training and expert therapy services to those in need.
To date we have provided over 6,500 hours of therapy, to over 600 people. Our expert therapists were upskilled in farming terminology and risk factors to better support those in need.
We have delivered over 900 hours of mental health training to the farming and agricultural community, including farm workers, labourers, suppliers, vets and government agencies like DEFRA. This has led to over 700 people living and working in farming communities being trained in critical mental health skills.
The Carecoins Community farming pot will not only go towards the unique 24/7 helpline, but also to the vital therapy and training services that are so greatly needed.
Get involvedhours of therapy
people receiving counselling and therapy
hours of mental health training
The Carecoins Farming pot
Every donation helps grow the pot towards our 24/7 helpline
Goal:
£190,000
Where we're at:
£0
We need your help to make this happen,
and getting involved couldn't be easier.

The Carecoins team were so lovely to speak to. I really wasn't sure what to expect when I reached out for help and I was quite anxious about it, but they put me at ease and helped match to to a brilliant therapist who has really helped.
David
Having a therapist come to my farm made all the difference. If I'd had to leave the farm to see someone I don’t think I’d have done it.
Robert
Everyone in the farming community should do this training. It's eye opening, and can be quite heavy in places, but the trainer was fantastic and really supported the group. I feel so much better equipped now to talk to people about their mental health and to be able to listen to them.
Lewis
Try a demo of our Carecoins
Community platform here
Become a farmer wellbeing partner
- Sponsor farmers.
- Train your people.
Help build the UK's first therapist-led 24/7 farming mental health support line. Get involved today.

